We are witnessing the massive popularity of e-commerce as a way to do business in this internet-oriented world where looking up products online has become the usual process of buying something. Modern buyers are researchers first. They want to know more, they want to watch and read the reviews, and they want to find the best value for the money. If you are starting an e-commerce business, these are all the aspects to have in mind. The course opens with this analysis of the digital buyers and continues with an explanation of what e-commerce is.
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The opening chapter of the course is focused on buyers and sellers and their place in e-commerce. The relevant statistics highlight two major concepts: e-commerce market is rapidly growing and the fact that understanding the behavior of digital buyers is important to succeed with e-commerce.
From this section, you will learn what e-commerce is, about the advantages and disadvantages of having an e-commerce business, etc. A brief history of e-commerce is meant to show you how the massive expansion of the internet has become a ground for the development of e-commerce as an industry.
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