The opening chapter of the course is focused on buyers and sellers and their place in e-commerce. The relevant statistics highlight two major concepts: e-commerce market is rapidly growing and the fact that understanding the behavior of digital buyers is important to succeed with e-commerce.
From this section, you will learn what e-commerce is, about the advantages and disadvantages of having an e-commerce business, etc. A brief history of e-commerce is meant to show you how the massive expansion of the internet has become a ground for the development of e-commerce as an industry.
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